Personalised skincare is where the beauty industry is headed
There are new products that come out everyday that promise to give you the best skin of your life, but the beauty industry is heading towards customisable skincare – and this is what you need to know.
As skin transitions from winter to spring, what’s the best way to protect against dryness and keep a youthful glow? NeoStrata vice president Barbara Green discusses. Photo: Getty
There’s no doubt that as we move on into the future, we will expect everything in our lives to be more customised to our personal needs. Our computers, our homes, our cars, our exercise regimens and the food we eat are already beginning to be marketed in a way that is tailored more to the individual. Skincare is the latest industry experiencing these demands.
This is an exciting prospect, because no one has exactly the same skin type as you. Generally we are sold products to suit about five different categories: dry skin, oily skin, combination skin, ageing skin and problem skin. But what if you have ageing skin, with redness, pigmentation and are prone to oiliness?
Bespoke skincare products are made specifically for your skin and your unique skin concerns, and while a few have popped up in the last few years, I’m going to share with you the crème de la crème of customised skincare: Universkin from Shape Clinic.
No two skins are alike
Universkin is stocked exclusively at Shape Clinic in Sydney, the clinic owned by one of Australia’s leading plastic surgeons, Dr Steven Liew. Dr Liew has never had any interest in recommending most skincare ranges with a ‘one size fits all’ approach to his patients.
“No two skins are alike, so how can we give our clients the best skin care knowing that each skin has a specific need?” says Dr Liew.
“Even then, the needs of that skin change with season and also change with us as we advance into different stages of our life.”
He adds: “[With these treatments], the irony is we are getting these great results by going back to the basics: diagnosis, gathering the right ingredients, and tailor dispensing to our patients.”
What is Universkin bespoke skincare?
A Universkin regimen consists of one universal moisture lotion to use daily, along with being prescribed one or two highly customised medical-grade serums that are mixed on the spot for you to take home.
These serums contain one, two or three potent ingredients to treat your specific skin concerns. Its potency and quality of ingredients is what sets it apart from any other skincare I’ve ever tried.
What also sets it apart from other bespoke experiences is that you have a face-to-face consult to get your personalised products prescribed. In my research, most other ‘bespoke’ brands used online surveys or questionnaires to prescribe a routine.
Active ingredients in skincare deteriorate in the months following formulation.
If you buy a product, even one with good quality ingredients that was produced six months ago, you can almost guarantee that its ingredients have lost their potency. And when you buy skincare off a shelf in a store, how are you to know how long ago it was made? One month, six months, a year?
Good ingredients need to be kept airtight and carefully packaged to keep them stable and effective. And if a product is sold in a non-airtight package (like a jar or tub) it is likely ingredients like vitamin C or retinol have expired and become unstable, rendering that product ineffective.
Universkin from Shape Clinic is mixed up on the spot, and the potent ingredients are in powdered form, which only become active once they are mixed up into a serum for you.
From the day your serum is mixed up, you have six to eight weeks to use it, and trust me when I say it’s, without a doubt, the most potent skincare I’ve tried.
I’ve never seen my skin improve so much in such a short period of time. Before my prescription was made up, Shape Clinic did a Visia scan of my face.
A Visia scan creates an in-depth analysis and high definition images of the skin. It shows exactly what areas are of concern and helps to prescribe the correct skincare.
I was prescribed ingredients to combat redness, fine lines and pigmentation and in just eight weeks, my skin had vastly improved. I could feel a big difference after a week of using the products, but after two months, the results and improvements were concrete.
At first, the Visia scan gave my fine lines a result of 66%, which means it assessed my lines as being in the top 35% for my age. After sticking to my prescribed regime, the Visia scan re-assessed my fine lines at being 99%; the top 1% for my age.
I also saw a significant improvement in my redness and pigmentation. At the end of the eight weeks, I didn’t have any redness left to treat so my formula could now be changed to one that didn’t treat redness at all. This was the first skincare I have ever used that not only treated an area of concern, it actually resolved the problem altogether.
As you’d expect, skincare of this quality is not cheap. However, with the possibility of not only treating skin issues, but actually resolving them altogether, it’s worth every cent.
A customised serum costs around $370.
Universkin is available exclusively at Shape Clinic, 19A Boundary Street, Darlinghurst, Sydney.